This workshop focuses on the fundamentals of persuasive and professional writing tailored to business environments.
Attendees will learn how to:
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Understand and apply the Five C’s of persuasive communication.
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Tailor messages to different audiences with awareness of tone, context, and business objectives.
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Avoid common grammatical pitfalls.
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Proof communications effectively to eliminate “word soup” and improve clarity.
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Leverage visual elements (like images and colour) thoughtfully to strengthen messaging.
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